Satellite Radio Gains Ground in Newer Vehicles

In the evolving landscape of in-car audio consumption, major shifts are occurring, according to the latest insights from Edison Research’s Share of Ear report. Although traditional AM/FM radio still dominates as the primary source of in-car audio, a notable rise in popularity is seen with satellite radio, particularly in newer vehicles.

Summary: On-demand audio might be reshaping the overall landscape of how we listen to music and podcasts, but when it comes to automotive audio consumption, traditional radio is holding strong. Share of Ear’s recent studies illuminate how in newer model cars, the appeal of satellite radio is on the rise. This statistically significant inclination highlights technological advancements in car dashboards and the purchasing power associated with owning recent vehicle models, which enhances the opportunity for subscriptions to premium audio services…

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