The Good Glamm Group’s Priyanka Gill on using content to drive commerce

Despite being a new publishing company, it is but New York Times’ Cooking app which has gathered more eyeballs than many YouTube channels. Yet another popular product is NYT Games – which allow users to play puzzles, wordle, among others. While it may not be a similar comparison but over the years, the Good Glam Co, in addition to acquiring content companies such as ScoopWhoop, MissMalini Entertainment, Tweak India, among others. Around the same time, it has acquired direct-to-consumer brands such as Sirona, the moms co., Organic Harvest, among others. As the content to commerce company now looks at building its offerings, the question is would we see yet another success? In an interaction with BrandWagon Online, Priyanka Gill , Group co-founder, Good Glamm Group | CEO, Good Media Co., talks about the company business model and its journey of a content-to-commerce company.



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