UK travel company On the Beach has secured a year-long sponsorship of Magic Radio’s much-loved Breakfast Show with presenters Ronan Keating and Harriet Scott. As travel ramps up this summer with fewer restrictions, the campaign aims to highlight the perks of booking through On the Beach; from ease and convenience to fast-track and airport lounge facilities.
Booked by Goodstuff, the campaign marks a radio sponsorship first for On the Beach and comes after new analysis from Bauer revealed adding radio to the marketing mix, impacted both brand and business metrics – campaigns that use radio uplift brand quality measures by 92% and increase sales by 29% more than campaigns that don’t use it. Plus, with more UK listeners tuning into commercial radio than ever before (37.2M according to latest RAJAR figures), the campaign will help On the Beach reach mass audiences across the…
