UK travel company On the Beach has signed up as sponsor of the Magic breakfast show with Ronan Keating and Harriet Scott.
The year-long campaign, booked by Goodstuff, marks a radio sponsorship first for On the Beach and comes after new analysis from Bauer revealed adding radio to the marketing mix, impacted both brand and business metrics – campaigns that use radio uplift brand quality measures by 92% and increase sales by 29% more than campaigns that don’t use it.
Commencing on Monday 18th July and running till the 16th of July next year, in addition to ongoing sponsorship of the Monday-Friday show, the campaign will peak at key holiday booking points of the year, such as in July, November, the start of the new year and May. During these times, the show will give listeners the chance to win a holiday every Monday – as this has been identified as the highest booking…
