The fast-growing online gambling ad category is picking up steam. BIA Advisory Services, working with data from Nielsen Ad Intel Service, forecasts ad spending by local online gambling services will hit $1.8 billion this year. Over the air and digital radio will surpass $164 million as online gambling continues to grow into a major category, especially for companies that have sports stations in their portfolio, which offer a rich source of potential sports betting gamblers.
Both estimates are upward revisions to numbers BIA released in March when it forecast $1.6 billion will be spent by online gambling services on advertising in 2022, with $150 million going to local radio stations.
“With the potential of more states, such as California coming on board…
