Audio entertainment giant SiriusXM, the home of Howard Stern, reported Tuesday that it lost 96,000 self-pay subscribers in its satellite radio unit in the third quarter, a narrowed decline after a 132,000 drop in the second and a 347,000 loss in the first quarter. In the year-ago period, the firm had added 187,000 such customers, though.
SiriusXM also added 2,000 paid promotional subscribers, after a year-ago loss of 49,000. That meant a total net drop of 94,000 subscribers in the latest quarter, compared with a gain of 138,000 in the third quarter of 2022 and a gain of 23,000 in the second quarter of 2023. The year-to-date satellite radio user drop as of the end of September stood at 336,000, compared with a gain of 138,000 for the first nine months of 2022.
As of the end of September, Sirius’ self-pay subscriber base stood at more than 31.8…
