SiriusXM CEO Jennifer Witz
Courtesy of SiriusXM
Audio entertainment giant SiriusXM, the home of Howard Stern, reported Thursday that it added 162,000 self-pay subscribers in its satellite radio unit in the fourth quarter, but expects a “modest” drop this year amid economic and car industry challenges.
SiriusXM also said its paid promotional subscribers decreased by 28,000 in the final quarter of 2022. In the year-ago period, it had added 55,000 self-pay customers and lost 286,000 paid promotional users.
The total gain of 134,000 subscribers in the latest period compared with a loss of 231,000 in the year-ago period. As of the end of 2022, Sirius’ self-pay subscriber base stood at 32.4 million, with its total users reaching 34.3 million.
At its Pandora streaming business, the company lost 52,000 net self-pay…
