The “Europe Over The Top (OTT) Market Outlook, 2028” report has been added to ResearchAndMarkets.com’s offering.
As the OTT phenomenon spreads in the European continent, the attitudes and behaviours of its viewers are also evolving. Streaming service providers have been carefully observing the European viewing habits to leverage an OTT industry boom in the continent.
In 2019, Europeans added two hours more of their time spent on video-on demand (VOD) content compared to the previous year. Europe is expected to showcase significant growth during the forecast period owing to emerging local joint ventures such as salto, Joyn, BritBox, lovesTV, and more.
Broadcast media in Europe is also implementing streaming options in countries such as Germany, Spain, and France. This is expected to increase the market expansion in the region.
For instance, in February 2019, Netflix, Inc. launched…
