Halloween may not be the banner fourth quarter holiday that Black Friday is, but it does give a boost to some retail, bar and restaurant advertising. The good news is that after the pandemic put a damper on festivities the past two years, new research from the National Retail Federation is pointing to Halloween participation and spending returning to pre-pandemic levels.
The NRF’s annual survey conducted by Prosper Insights & Analytics shows 69% of consumers planning to celebrate Halloween this year, up from 65% in 2021 and comparable to 68% in 2019. With the spike in participation, total Halloween spending is expected to reach a record $10.6 billion, exceeding last year’s record of $10.1 billion.
Similar to recent years, the survey shows Halloween…
