Today, I interviewed a marketing professional for an article that I am writing for a magazine. Like many freelance writers, I also work a day job as a marketing manager. This professional had a communications background as well. We got to talking about storytelling in marketing.
My approach to marketing has always been communications focused. For one, content that is written only for the algorithm doesn’t connect to people. Two, the people making the algorithms are starting to design them to prioritize human-centered content.
I’m less interested in keyword targets than I am in creating helpful content, a direction that search engine algorithms are beginning to favor as well. Well written content is just a better user experience. It’s more relatable and gives you more credibility.
When I told the professional that I was interviewing…
