When Uber and Lyft announced they’d be pulling out of Minneapolis on May 1, Murid Amini saw his chance. Amini, a Woodbury-based startup consultant and Carlson School of Management alum, set about to launch the platform MOOV, a rideshare app that he says will ensure drivers receive 80% of each fare, effectively outbidding the two leading ride-hailing companies for labor.
So far, he’s got his sights set on registering about 50 drivers within the next week or two who have signed up online, and he hopes to kick that up to 1,000 drivers when marketing starts in earnest in April.
“I expect to be on the ground by mid-to-late April, actually having drivers on the ground making money,” said Amini, an Afghan refugee who grew up in the Cedar-Riverside neighborhood of Minneapolis, where his father still lives.
He believes he’s off to a promising start, but even if he’s successful,…
