Centennial, Colo., August 18, 2023 – Colorado Public Radio has launched a new internal structure combining its fundraising, audience and digital platforms teams to eliminate silos and create a consistent experience for members and potential members, from initial contact to long-term engagement.
“Our new audience journey-based structure aims to continue to raise CPR’s profile, providing a seamless experience for members and better integrating our fundraising, marketing and digital teams,” said Stewart Vanderwilt, president and CEO. “By shifting the focus from internal departments to the audience experience, this approach promotes collaboration, agility and a deep understanding of member needs, leading to increased effectiveness and impact for Colorado Public Radio.”
In the new structure, CPR’s Audience & Platforms division, which included marketing, events and digital…
