SAN FRANCISCO—WideOrbit, the most widely used provider of broadcast and network TV and radio inventory and revenue workflow management software in the U.S., has released a new version of WO Network, the company’s flagship network ad sales and commercial operations platform.
WO Network 2023 introduces a number of new capabilities and benefits that are designed to help broadcast and cable networks generate more revenue, reduce costs, and improve efficiency, the company said.
Those capabilities include enhanced Direct Response automation, improved precision when calculating CPMs and accounting for delivered impressions, improvements to the Electronic Material Instructions module, and more.
“WO Network 2023 simplifies network ad sales and commercial operations with new features and enhancements that deliver revenue growth, cost savings, and improved efficiency to our cable and…
