Viaplay Group and Polish pay-TV operator CANAL+ Polska have agreed to a direct-to-home (DTH) distribution partnership in Poland that will make the Viaplay streaming service available to CANAL+ Polska’s premium DTH subscribers across the country. Viaplay Group will also sublicense selected Premier League matches to CANAL+ Polska for the next three seasons. The matches will be available on CANAL+ Polska’s channels starting in August, when the Premier League season kicks off. “Poland is a key market for Viaplay, and we want as many viewers as possible to try our unique service for themselves,” said Kim Poder, Viaplay Group’s Chief Commercial Officer. “This long-term agreement with one of Poland’s largest pay-TV operators will expand our addressable market significantly over the years to come,…
