‘Threads’ Downloads Nearly Doubled in September, as New Features Roll Out

“Mark Zuckerberg is making good on his promise to accelerate the use of Threads,” reports Business Insider:

The Meta CEO insisted in July that the app was not in its final form. “I’m highly confident that we’re gonna be able to pour enough gasoline on this to help it grow,” Zuckerberg said. Since then, Threads has rolled out a host of major new features, including a web version, keyword search, voice posts, and the ability to edit posts, even as it avoids promoting news. Smaller things, too, like being able to follow updates in individual threads at the tap of a bell icon, a way to mass follow people mentioned in a post, and even tag people’s Instagram accounts, are now available… More Threads features are said to be on the way, like polls.

But Insider also reports that “As the app has matured quickly in recent weeks, users have started to return…



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