This summer’s edition of the FIFA Women’s World Cup is the last in the current US TV rights deal. FOX Sports picked up the rights to the 2015 tournament, airing both that and 2019. There is growing speculation that the 2027 tournament will be in North America. That tournament will not be in a bundle with the men’s World Cup. Therefore, this presents a lucrative opportunity for American broadcasters.
With this in mind, FOX will undoubtedly face serious competition for the 2027 rights to the Women’s World Cup. Still, it remains in the pole position to retain this competition.
FOX Sports aired both the 2015 and 2019 editions of the competition. Fortunately for FOX, the USWNT won both. From our vantage point, though, FOX did a terrific job presenting the 2015 tournament in Canada. That standard of coverage slipped for the 2019 Women’s World Cup.
The broadcaster has its fair…
