DUBAI: Regional TV and streaming company OSN announced last month that it would be going fully “dishless” as it unveiled an upgraded version of its OSNtv box, additional channels and new content.
In an exclusive interview with Arab News, Devrim Malak, OSN’s vice president of strategy, explained the reasons for the landmark move and what it means for the future of the company’s services.
“Since the launch of our streaming product, a lot has changed in the region,” said Malak. Lifestyles have evolved, she added, and as a result so have content-consumption habits and so people want more “flexibility in their viewing” across devices, whether mobile or TV, and across platforms, whether streaming or linear broadcasting.
The new, Android-powered OSNtv box merges the worlds of linear broadcasting and streaming, enabling viewers to consume both through the same device….
