International Public Broadcasting: A Missed Opportunity For Projecting Australia’s Soft Power

This survey reviewed thirteen international public broadcasters, in addition to the ABC, to determine how international public broadcasting had fared in the years since the publication of the Lowy Institute’s 2010 paper. In contrast to Australia’s international broadcaster, the survey found a number of IPBs over the course of this decade which have consolidated and even expanded their operations, with increased funding from governments which recognise their power as public diplomacy and soft power tools. There are two exceptions: Canada and the Netherlands. Another, Al Jazeera, has been buffeted by regional politics but has endured. New Zealand stands out as comparatively tiny and specialised, but is a reliable broadcaster with a good understanding of its audience.

United Kingdom

This decade, the most positive broadcasting turnaround has been in the fortunes of the BBC World…



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