GMA News and Public Affairs’ Eleksyon 2022 digital campaign ‘Dapat Totoo’ represented the Philippines in front of the world’s news publishers, winning “Best in Audience Engagement” at the World Association of News Publishers, Digital Media Awards Worldwide 2022, held last September 29 in Zaragoza, Spain. GMA is the first Filipino Network to win in the event.
The ‘Dapat Totoo’ campaign was designed to educate and engage readers on multiple online platforms in support of the network’s biggest and most comprehensive 2022 election coverage.
Accepting the award on behalf of GMA News and Public Affairs was Justin Joyas, head of Social Media for News, who said: “Our ‘Dapat Totoo’ election campaign is a year-long collaboration between various teams. All to provide the Filipino people with news…
