People visit the Industry Expo of the 19th China International Cartoon & Animation Festival in Hangzhou, capital of east China’s Zhejiang Province, June 20, 2023. (Xinhua/Jiang Han)
BEIJING, Nov. 11 (Xinhua) — With its considerable economic gains and huge market prospects after years of growth, China’s animation industry is expected to become a hot investment destination, industry insiders say.
Its total output value is expected to exceed 300 billion yuan (about 41.8 billion U.S. dollars) in 2023, said Ma Li, president of the China Animation Association, at a parallel forum during the 2023 Annual Conference of the Financial Street Forum.
“Animation has deeply engaged human life in the digital age and is closely intertwined with social development, generating huge industrial value,” Ma said.
From the popularity of domestic fantasy “Ne Zha,” which topped the annual box office revenue…
