Centre intensifies drive on betting ads for Asia, World Cup

While illegal betting apps have been on the radar of the ministry of information and broadcasting for some time now, prohibiting them from advertising on TV and other forms of media, the ministry has placed greater emphasis on keeping these businesses from exploiting customers.

Vikram Sahay, joint secretary of the ministry of information and broadcasting, said it is definitely a challenge to monitor each and every space in the digital world but the ministry has been issuing advisories which have worked to a great extent.

“With the World Cup and Asia Cup around the corner, there will be more of an emphasis on…



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