NBCUniversal is to expand its One Platform advertising, technology, data and measurement system further into global markets through an alliance with international broadcast and tech partners.
The move was announced on Tuesday at the Cannes Lions advertising convention in Cannes, France.
International partners include Atresmedia from Spain, Bell Media from Canada, Channel 4 from the U.K., Mediaset from Italy, Seven West Media from Australia, Sky Media from the U.K., Italy and Germany, and Talpa from the Netherlands, TF1 Pub of France, Japan’s Tokyo Broadcasting Systems and Omnicom Media Group.
“By bringing together leading local broadcasters and publishers across the world,…
