The average website has 48 trackers monitoring every visitor’s every move and compiling sensitive data, shocking new research (opens in new tab) has claimed.
The findings from NordVPN also suggest that with so many trackers, websites are putting their visitors at plenty of risk of identity theft.
Using three different tracker blockers (Brave, Privacy Badger, and uBlock Origin) , analysts for the company measured the number of trackers (cookies or tracking pixels) present across the 100 most popular websites in 25 countries around the world, as according to SimilarWeb.
Tracking overload
Social media websites seem to be the worst of the bunch, with the average site containing 160 trackers. Health websites take up second place, with 46 trackers on average. Digital media sites are fitted with 28 trackers on average.
At the other end of the spectrum are government websites and those…
