U.S. Consumers Turning Back to Physical Stores This Shopping Season – Study by Aroscop

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ATLANTA–(BUSINESS WIRE)–
Today, Adtech innovator Aroscop released insights from a recent pan-USA study revealing that consumers may have returned to physical stores this shopping season, starting with Black Friday last week.

This study included over 1000 respondents across age groups, genders, states, and income groups. The study covered Consumer Electronics, Gifts & Toys, Apparel, and Home & Kitchen as the key shopping categories.

The study uncovered four significant aspects of shopping behavior:

1. When will people shop?
2. Where will they shop from – online vs. offline?
3. Where do they get information about products, offers, sales, deals, etc.?
4. What influences them to shop?

As American consumers eagerly return to physical stores after a long time,…