The advantage of a market-oriented organization is to tailor the organization even though:

Question 1
Two advantages of marketing orientation are;
1. Competitive advantages 2. Long Term Profitability advantages Question 2
Two disadvantages of marketing orientation are;
1. Underestimating the market 2. Underestimating the customers Question 3

Digicel is a worldwide known brand, and it is known to most of the people in Jamaica, benefits and cost of Digicel are, most of digicel customers demands good quality service and good customer care, if not their customers gets angry and complain about the service, which the company does not want because it will cost bad promotions. Digicel will loose some customers because their products and services isn’t much different from their competition hence some customers don’t see the need to buy from digicel.

1. Explain two advantages of marketing orientation.
According to what I have learnt in class, two advantages of marketing…