Tanla acquires ValueFirst from Twilio, Further strengthens its undisputed market leadership in India

BusinessWire IndiaHyderabad (Telangana) [India], June 8: Tanla Platforms Limited (NSE:TANLA, BSE:532790), India’s leading CPaaS player announced two transformative acquisitions today.

1. Signed a definitive share purchase agreement to acquire 100 per cent of ValueFirst Digital Media Private (“ValueFirst”) Limited from US-headquartered Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, for an all-cash consideration of USD 42 million(Rs 346 crores),subject to upward closing adjustments in the range of USD 2.5 million – USD 3.5 million). The acquisition is expected to close in July 2023, subject to closing conditions.

2. Separate from the transaction with Twilio, signed a binding term sheet to acquire 100 per cent of ValueFirst Middle East FZC for a cumulative consideration of Rs 20 crores through a combination of…



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