At-home or on-demand service providers in beauty and personal care or health and wellness services are getting a good response, however, there is a large chunk of our population in tier 1, tier 2, or tier 3 regions which still prefers visiting salons, beauty parlours or gyms or fitness centres to avail their services. The scenario is such that on one hand, the business owners have a loyal customer base but sans technology, they are not able to streamline and optimise their revenue while on the other hand, customers have to adjust or compromise on their time and comfort. To bridge this gap, serial entrepreneur Vivek Dixit has developed a B2B2C business model wherein his product ‘Mycare’ will act as an aggregator of grooming and mental health and wellness service providers. Through his startup Divine Unicorn Technologies, Dixit expects to tap into a ₹65,000 crore worth market…
