Spanish energy giant redesigns its brand identity to reflect sustainability

Spanish energy giant Iberdrola presented, on Wednesday, an evolution of its brand identity designed to reflect the reality of a sustainable and innovative company, a world leader in renewable energy, which evolves with the needs of society.

The evolution is based on its highly recognisable logo, which will act as a link between all the countries in which the company operates and which will be implemented in a first digital phase to be gradually adapted to physical formats.

The evolution of the identity responds to the need to adapt to an increasingly digital world. Although it aims to maintain the origin, essence and values of the brand – with a logo that…