More and more Quebec advertisers are starting to shift their advertising spending away from the web giants and toward the news media.
The Association of Creative Communications Agencies, or A2C, which represents Quebec’s advertising agencies, has announced that it has collected more than 75 commitments from companies, organizations and agencies to devote at least 25 per cent of their digital advertising investments to local media.
Some of the big names on the list include A. Lassonde, Desjardins, Fonds de solidarité FTQ, VIA Rail Canada and Metro and its subsidiaries, which include Super C and Jean Coutu, among others.
Three years ago, A2C launched the Mouvement média d’ici, calling on companies to support the media by committing to invest at least a quarter of their advertising dollars in the media. Two weeks ago, A2C launched a new appeal, this time…
