- PRISA Media and its partners announce the creation of+MAS Audiences, the largest programmatic advertising alliance to target the US Hispanic market. Together they’ll boast an audience of 19 million unique users.
- PRISA Media, Clarín (Argentina), El Comercio (Peru), Milenio/Multimedios (Mexico), and El Tiempo (Colombia) sign a strategic agreement to connect agencies and advertisers with their audiences in the US.
PRISA Media, Clarín (Argentina), El Comercio (Peru), Milenio/Multimedios (Mexico) and El Tiempo (Colombia) have joined forces to launch +MAS Audiences, an innovative programmatic advertising platform that connects advertisers with the US Hispanic market. The initiative brings together the world’s top Spanish-language news media groups with the common goal of revolutionizing the US advertising market.
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