Research uncovers insights across Hispanic ages and acculturation levels; highlights unique online shopping and search habits
LOS ANGELES, Oct. 25, 2022 /PRNewswire/ — Adsmovil, a minority-owned and certified leading pioneer in Hispanic mobile advertising and digital media, released the results of a new study: “Embrace the Collective”: The Hispanic Digital Purchase Journey. The study offers new insights into the online behavior of this diverse and dynamic community and unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and Baby Boomers.
The research, conducted in partnership with Publicis Media, the media arm of leading global communications network Publicis Groupe, and ThinkNow, a leading cross-cultural research firm that helps organizations communicate better with…
