More than 89% of digital media experts endorsed multiple benefits of using QPO over SPO
NEW YORK, Nov. 16, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Constructing Your Quality Path. The report unveils how media experts use supply path optimization (SPO) in their digital marketing strategies and how they expect media quality to impact the future of SPO, making quality path optimization (QPO) even more relevant for purchasing high quality inventory at the most efficient cost.
“Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend,” said Yannis Dosios, Chief Commercial Officer,…
