NEW YORK–(BUSINESS WIRE)–
Portada, the knowledge-sharing and networking platform for brand marketers in Multicultural America, just released the Marketing in Multicultural America 2023-2027 Insights Report.
The report is available for download (free registration required). According to the report, advertising targeting the African-American, Asian-American, and Hispanic populations will reach US $16.5 billion by 2027, growing by 25.9% versus 2022.
With a multicultural majority in the crucial GenZ cohort (aged between 8 and 23 years old) expected by the U.S. Census by 2026, all marketing in the U.S. should be done through a multicultural lens. Quantitative and qualitative input for the report was obtained through a survey of more than 200 brand marketing practitioners. These experts also graded six growth drivers of multicultural marketing: Understanding of Minority Media…
