Island Fin Poké Co., launched its first national TV commercial, created by InnoVision Marketing Group. The 30-second commercial, which features the restaurant’s poké bowls, has debuted on digital streaming services, targeting a broad audience of food lovers and health enthusiasts.
The agency’s creative team worked closely with Island Fin Poké Co. to capture the essence of the brand. The creative strategy is to remove the fear associated with trying poké for the first time, educating first-time guests that poké can be made with any protein, chicken, fish or tofu.
“It features stunning images of Island Fin’s colourful poké bowls and is accompanied by upbeat music with a voiceover that highlights the restaurant’s commitment to quality and freshness,” Giselle Campos, senior vice president and senior creative director, InnoVision Marketing Group.
Island Fin Poké…
