Advertisers gain invaluable transparency into which Reels ads are seen by consumers
NEW YORK, June 20, 2023 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s rapidly growing Reels video feed inventory so that advertisers can be assured that their ads are seen by real users.
The growing collaboration between Meta and IAS means Reels advertisers will now have unparalleled transparency into the performance of their ad campaigns. IAS has already been providing advertisers with…
