By Delphin Varghese
How young adults consume media has drastically changed over the past few years, making ad targeting extra challenging for this particular age group. The consumption varied from individual to individual depending upon the end goal. For instance, some use it primarily for entertainment, whereas others use it for practical purposes, to build a community or fulfil their emotional needs. The needs vary, and so does the pattern of consumption.
A Deloitte report suggests that younger generations are more inclined towards immersive and interactive social experiences. The youth consumer cohort is a complex segment that needs to be addressed and engaged strategically.
Whitepaper data indicates that digital mediums are the predominant choices of the urban youth in comparison to traditional media. According to Business Insider, digital media encompasses websites and apps…
