MUMBAI: It’s no secret that we all age. But, with aging can come muscle loss, which can directly impact mobility, strength, energy and immune health. Starting at age 40, adults can lose up to 8 per cent of their muscle mass per decade, and this rate can double after the age of 70. To help adults stay strong and active, global healthcare company Abbott, announced the launch of Ensure with HMB – a new formulation to support Indians as they age.
To raise awareness of age-related muscle loss and urge people to act early to strengthen their muscles, Abbott has partnered with Rahul Dravid, former Indian cricketer and captain of the Indian national team, for the #MusclesMatter campaign. The campaign, which includes a muscle age test and information, will roll-out across digital media platforms and target community engagement.
”Staying healthy and fit has been an important aspect of my…
