Contributing Author: Corey Martin
Paramount Global, now the parent company of Viacom, has recently begun exploring the possibility of … [+]
The potential disposition of Black Entertainment Television (BET) and VH1 by Paramount Global has been a topic of much speculation in the entertainment industry. While there is yet to be any official confirmation pointing to tangible financial terms or acquiring parties involved, in the spirit of speculation, let us delve into the possibilities and implications of these networks changing hands.
Background
When Viacom acquired BET for more than $2 billion at the turn of the millennium, it not only marked a significant milestone in the media industry but also made BET’s founder, Robert L. Johnson, the first African-American billionaire in the United States. However, the…
