The government has engaged influencer marketing agencies to reach information on its schemes and initiatives to a wider public, Parliament has been told. While four such agencies have been empanelled by MyGov — the citizen engagement platform launched in 2014 — no money has been spent on this till date, the government told Parliament.
Responding to a question by Congress MP Manish Tewari in Lok Sabha on Tuesday — on whether the government has collaborated or intends to collaborate with social media influencers — Information & Broadcasting Minister Anurag Thakur said it has been done through the Ministry of Electronic and Information Technology (MeitY), and that no money has been spent on this so far.
Tewari had sought the information based on a tender dated March 7, 2023 for “Request for Empanelment (RFE) for selection of Influencer Marketing Agencies for Empanelment with…
