The other day, during the thick of Canadian Screen Week, I put out a call on Twitter asking readers what they might do if they were given the power to fix one single thing about this country’s film industry.
I received replies that were thoughtful (rehaul the Canadian Audio-Visual Certification Office tax credit system), helpful (pump more marketing dollars into the system), fantastical (Ottawa should financially front theatres), and depressingly expected (“Drop the woke crap”). But after spending Sunday night watching one of the most embarrassing efforts to promote Canadian film ever produced, I can add one big suggestion to the list that should be taken up immediately by someone, anyone, in a position of power: Retool the Canadian Screen Awards.
To be fair, the Academy of Canadian Cinema & Television, which oversees the CSAs, were coming out of the pandemic wilderness this year…
