The Ad Council, America’s leader in using the power of communications to drive social impact at scale, announced today that DJ Perera has joined the organization as Chief Media Officer. She succeeds Kathy Kayse, who will be retiring on May 12 after leading the Media team for 5 years. Prior to joining the Ad Council, Perera led Boehringer Ingelheim’s U.S. Media Center of Excellence, managing all aspects of direct-to-consumer and health care professionals paid media for the company’s brands.
In her new role, Perera will oversee the Ad Council’s Media team and the department’s four Centers of Excellence: Digital Products, Digital Media and Operations, Media Strategy and Engagement and Emerging Media, Technology and Innovation. Perera will continue to evolve the Ad Council’s media model and develop strategic partnerships across the media ecosystem, strategically using…
