- The average amount spent in the UK on subscriptions is around £49, which is higher in the Gen Zs (£49) and Millennials (£50) than the Boomers (£35).
- Ease of cancellation (84%), free trials (82%), free gifts (70%) and exclusive products and services (66%) all attract consumers to subscribe.
- Consumers prefer financial loyalty incentives through lower subscription prices (76%) and discounts (74%).
LONDON, June 21, 2023 /PRNewswire/ — Recurly, a leading subscription management and billing platform, today announces the launch of its latest report State of Subscriptions: What Consumers Want, which explores consumer subscription spend and trends across key markets. The survey, carried out by global market research firm Censuswide, reveals the preferences of more than 6,000 respondents, including 1,016 UK respondents.
Despite the cost-of-living crisis, the data paints a positive picture for…
