BuzzFeed, Inc.’s News Brands Transition to Taboola Recommendations to Increase Audience Engagement and Monetization
NEW YORK, Nov. 16, 2022 (GLOBE NEWSWIRE) — Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with BuzzFeed, Inc., a digital media company committed to making the Internet better by providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people around the world, reaching 2.4 billion monthly content views.
Under the deal, BuzzFeed, Inc. will leverage Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience. Feed will be embedded within BuzzFeed News and HuffPost, BuzzFeed’s premium news brands.
In addition, BuzzFeed, Inc. will explore the option to…
