BlueStone has launched a campaign, the Big Gold Upgrade. The campaign reflects the significance of old gold and how BlueStone is offering higher value and the latest jewellery.
Speaking on the launch, Harshna Pasari, head of marketing, BlueStone, said, “The Big Gold Upgrade campaign is an example of our commitment to the ever-evolving needs of a cosmopolitan audience and to putting stylish jewellery designs into their wardrobes, while also retaining the emotional and investment value of their old gold.”
As per the company, it aims to provide customers with the best possible value for their old gold while also allowing them to upgrade to new pieces of jewellery, disrupting the concept of moving from locker jewellery to wardrobe jewellery.
The campaign features jewels being discovered in lockers and worn-out trunks….
