(MENAFN- Khaleej Times)
Published: Tue 29 Mar 2022, 8:55 AM
Drivers on Sheikh Zayed Road are used to taking in the highway’s legendary skyline as they drive from Deira to Jebel Ali and beyond – and now, three new installations are set to revolutionize the media landscape in this iconic location.
The Triple Crown from BackLite Media, a series of eye-catching 22m high digital billboards with six illuminating LED displays, was launched in September 2021 with digital signage experts Blue Rhine Industries (BRI).
With a total surface area of 768sqm, all six screens can be synced to one advertiser, who benefit from a commercial slot of 24 seconds. This allows premium brands to deliver an immersive and uninterrupted message in Dubai’s most influential advertising location, which sees over 350,000 vehicles pass through per day.
While the LED screens…
