Specifier marketing is B2B. Kind of.
Surprised to see that acronym in the subheading? You might feel that it’s an oversimplification. And in some ways – it is. But if you’re new to manufacturing or feel that you need a quick specifier marketing rehash; it’s an important comparison.
See, designers aren’t customers exploring products for personal consumption. They’re professionals who design buildings and suggest the purchasing of products to please private or public clients.
A specification process starts with the client’s concept brief. Then it’s up to the architects and/or engineers to create a design and consider suitable products. When the perfect solution for the project is found, they’ll add it to the specification documentation.
At first glance, it might not seem all that complicated. But it is.…
