Through its in-house Real Estate Academy, Alliance Group has announced a new collaboration with tech education champions ICE Malta to offer customised digital marketing training to its 200+ team members. This is being done to improve their digital skills, the quality of services they provide and level of online customer engagement.
This collaboration is the first of its kind in the local real estate market and represents Alliance’s recognition of the power of digital media for driving business growth while also providing clients with a better digital experience. As more and more businesses harness the powers of online advertising, targeting, and outreach, equipping the team with the skills to handle the biggest digital marketing platforms will be key to Alliance’s evolution beyond the traditional estate agency model. For clients, this will mean access to a more integrated,…
