The Sunday Mail
Big Business Ideas
Stephene Chikozho
IN this day and age, most aspects of our lives are found in the media. This makes the media the main tool through which we perceive the world and our role in it.
With constant technological shifts, the essence of advertising is changing.
The future is digital
What will the advertising of the future look like? Well, it seems we will have an indefinite spectrum of possibilities.
But one thing is certain: Advertising is going digital.
The future is AI
The digital media could inspire new forms of storytelling in future. Virtual reality and artificial intelligence (AI) will have an increasingly significant role in advertising, making the engagement opportunity even more accurate.
Advertisers have begun to experiment with new formats and mediums.
They seek to offer content that would be integrated across various media channels.
They…
