Aditya Birla Finance Ltd (ABFL), subsidiary of Aditya Birla Capital Ltd., today rolled out its new campaign – ‘Zaroorat ke waqt pe zaroorat ka paisa’. The integrated marketing campaign highlights a gamut of loan offerings provided by ABFL and positions it as the right financing partner for all the financing needs of consumers, be it SME Loans, Loan Against Property, Business Loans, Personal Loans etc.
As per the company, the campaign features a split screen, stitching together several instances depicting how ABFL goes the extra mile to ensure it is always there at the right place at the right time to fulfil its customers’ requirements with customised solutions, speedy disbursal, and minimum documentation at attractive interest rates.
Conceptualised by Grey Group, the campaign underlines that while the customers may receive multiple sales calls offering loans on a daily…
