Integral Ad Science, a global player in digital media quality, today announced that it has enhanced its partnership with YouTube to provide advertisers with brand safety and suitability measurement across the online video platform. IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater tools for safety and suitability, the company stated.
As per the company, IAS’s updated reporting is aligned to the Global Alliance for Responsible Media (GARM) Brand Safety and Suitability framework, enabling granular campaign reporting for maximum impact.
Speaking on the partnership, Lisa Utzschneider, CEO, IAS said, “Consumers are spending as much time streaming content on YouTube and other platforms as they are watching traditional TV. As the amount of content on YouTube continues to grow, marketers need…
